Policy, planning and the mid-year pivot By March, the conversation shifts again from “what’s happening?” to “what are we going to do with the rest of the year?” The UK Spring Statement in early March 2026 updated the fiscal and economic outlook: GDP growth was revised down to around 1.1% for 2026, with warnings that […]
February 2026 – Brand, AI and the changing B2B buyer
Brand, AI and the changing B2B buyer If January was about the macro picture, February has been about how B2B SMEs actually win work in this new environment. Several 2026 trend pieces converged on the same message: B2B buyers are more self-directed, more sceptical, and more overwhelmed than ever. Gartner data cited in Only-B2B’s February […]
January 2026 – Cautious optimism and “back to fundamentals
January 2026 – Cautious optimism and “back to fundamentals” January opened with something B2B SMEs haven’t felt in a while: a hint of stability, but with strings attached. The UK’s official business insights survey in late January showed firms still wrestling with costs, worker shortages and margin pressure, but with resilience improving and more businesses […]
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